We have produced a wide array of effective promotional materials. Online we have created interactive materials ranging from dynamic, search engine optimized websites that drive consumer traffic to compelling, action oriented web banners to member-based, acquisition oriented landing pages. Print promotions include, engaging, direct response mail order catalogs, inserts and magazine ads, to informational member retaining materials to persuasive sales flyers, brochures, sell sheets and PowerPoint decks.
Websites:
Lotus Interactive has created graphically appealing Web sites that effectively communicate the marketing message to a targeted customer base. Our ability to understand the business model, appeal to the target market and the know how to architect out a user friendly, fully functional web site is what sets us apart.
Banners:
At Lotus Interactive we know that effective banner design is a key element in online advertising campaigns and banners not only reflect the image of your business but they are also make determining factor in the success of your ad campaign. We have designed all types of professional web banners, web buttons, and web text banners in all the standard size. The key to effect banner design is “attract the eyeballs” and make it “clickable”
Landing Pages:
With transactional landing pages you must persuade the visitor to complete a transaction such as filling out a form or interacting with advertisements or other objects on the landing page, with the goal being the immediate or eventual sale of a product or service. If information is to be captured, the page will usually withhold information until some minimal amount of visitor information is provided, typically an email address and perhaps a name and telephone number as well – enough to “capture the lead”.
Social media:
Social media creates customer engagement. The key is “what,” “where” and “when.” Mobile, web or text? How can social networks like Facebook or Twitter build your business. Not to mention search, blogs, RSS feeds, widgets.
Print Work:
At Lotus Interactive we use traditional print media as a form of communication that attempts to persuade potential customers to purchase or to consume more of a particular brand of product or service. Unlike “interactive” formats, the printed form is typically found in catalogs, direct mail, magazine and newspapers ads, collateral material and billboards.
Broadcast Media: Nothing beats the sights and sounds of television for driving awareness of your products and services. Did you know television still occupies 2/3 of adult screen time? Radio targets consumers efficiently when they are out and about offering presence closer to a purchase decision. Radio also offers community outreach through promotional programs designed to help build a relationship with your customer.